Our Founder Katelynn Nguyen’s journey began with a life-altering challenge. After an auto accident and a slip-and-fall, she found herself in constant discomfort. Traditional pain medications weren’t an option due to her sensitivities, leaving her without sustainable solutions. Then, a friend introduced her to CBD, and everything changed. Her sleep improved, her discomfort became more manageable, and for the first time in a long time, she had hope.

That experience led Katelynn to work for the very CBD company that helped her, where she learned alongside a Botany Scientist to develop wellness products. She later helped launch a Clean Beauty Brand’s first CBD-infused line, gaining hands-on experience and being introduced to the world of clean beauty—creating products without harsh chemicals. But the real turning point came when her niece, Willow, was born.

At just two months old, Willow was diagnosed with chronic atopic dermatitis, a painful condition that covered her tiny body from head to toe. Constant hospital visits and rounds of topical steroids and antibiotics only seemed to make things worse. Watching her niece suffer, Katelynn knew she had to take action.

Drawing from her personal experiences in wellness and skincare formulation, she set out to create something different—gentle, impactful solutions made for the most sensitive skin, using bioactives that work with the body and not against it. Willow Kay was founded with a deep passion to help those like Willow and Katelynn, who needed care that traditional options couldn’t provide.